At it’s essence, employee advocacy is about motivating and making it easy for your employees to participate in your organization’s marketing efforts by performing activities and sharing company messages with their personal social networks.
Employee advocacy is a fairly old concept that has been revamped thanks to the rise of social media in the workplace. Traditional one-to-one conversations have given way to one-to-many conversations and to some extent, digital word of mouth has become the new norm.
In the past, companies have taken a cautious approach to employee social activity due to compliance and legal concerns. Times have now changed and organizations are beginning to understand the marketing potential of the advocates within their companies. Now is the time to leverage the networks your employee advocates have built out and expand your social reach.
Start engaging your most underutilized assets today!