Create, collaborate, and share content with employees and stakeholders.

An employee advocacy platform offers a way for social media marketers to get employees to share brand messages, content suggestions, company news, and more on social networks. These activities range from liking a social media post, sharing relevant content, following relevant people, and more. Strong employee advocacy tools are easy for both the Managers and Members to use while offering a wide range of activities for Managers to utilize for their marketing efforts.

Employee advocacy is a great way to make a brand’s voice more personable, authentic, and trustworthy through social media networks. People trust other people more than they trust brands or ads, so your brand messages and company content will have a greater reach and receive more engagement if they’re shared by your employees rather than your brand handles. Think of it as influencer marketing, but your employees are the influencers.

Many organizations try to run employee advocacy programs through email, Excel spreadsheets, or messaging platforms like Slack, but they are unable to measure the performance of their programs. An employee advocacy solution shows you how many Members carry out suggested activities, how much engagement the suggested posts receive, what their potential reach is, and more. Employee advocacy platforms are great engagement tools for your social media marketing efforts.

Employee advocacy, which is sometimes referred to as social advocacy, is the method of promoting a brand’s initiatives in a trusted way through people who work for the organization, typically on social media platforms. Employees can use their social media influence to share pre-approved content and engage with relevant social media posts to promote their brand.

A great place to start is an employee advocacy platform that is effective, easy to use, and has a great support system behind it. For example, GaggleAMP has an amazing Customer Success team that builds customized strategies for clients and stays with them every step of the way to help them hit their goals. Furthermore, employee advocacy platforms often have gamification features for employee advocates, and internal communication capabilities to keep everyone in the loop.

To start an employee advocacy program, you’ll need to know the goals you want to achieve, have a social media presence in place, and have an idea of which employees your initial brand advocates will be. You’ll also want a consistent stream of content for employees to share and make content curation easy. Once these initial building blocks are in place, you can work with GaggleAMP’s team to help map out your strategy, and use the GaggleAMP employee advocacy platform to execute your plan.

Through acknowledgment! The GaggleAMP employee advocacy platform has great gamification features to acknowledge your employee advocates while injecting some friendly competition into your efforts. Members who accrue the highest point totals in a given period of time can win awards that the Manager assigns, such as company-branded merchandise, gift cards, and more. This keeps Members motivated to participate longer, while Members who are not in your program will be intrigued and consider joining.

Employee advocacy is a great way to extend your social media reach, boost engagement, and get your brand’s messages out to your target audience on social media in a much more authentic and personable way. We’ve seen many companies do all of these while boosting traffic to their website and increasing conversions for their campaigns.

Employees might not know it right away, but they get a lot out of being employee advocates, including growing their social media presence, building their personal brands, and more. Being part of an employee advocacy program also helps them do their jobs. For example, a salesperson who practices social selling is more likely to hit their goals, while an HR person can practice social media recruitment and bring in top applicants.