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Build Brand Awareness With Word-of-Mouth Marketing on LinkedIn

When your employees are sharing messages that align with your business goals, it activates brand awareness, increases engagement, and builds relationships between the brand and your best advocates—your employees.



Promote a Culture of
Sharing and Engagement Through Your Own Gaggle® Network

Anyone on the team can share content to their social channels without worry. GaggleAMP makes it easy to engage with content created just for them while not distracting away from their day-to-day activities.

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    One-click employee engagement on company content to amplify reach and engagement with their social audience.

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    Sharpen your cold outreach efforts buy building a narrative of thought leadership and trust among your network.

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    Help your team enhance their own personal networks while they build new relationships with drag-and-drop content calendars and autoAMP of activities.


AI and Employee Advocacy

Diversify Your Employee
Advocacy Efforts With AI

Many employee advocacy platforms focus on having employees amplify the exact same message, removing personalization. That's not ideal. With AI-powered Paraphrase at GaggleAMP, Gaggle Managers can:

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    Create one social posts and deliver alternatives to Members seamlessly.

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    Use our AI-powered Paraphrasing to automatically generate alternative messaging while staying true to the original brand message.

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    Foster greater genuine engagement, creating a spark in meaningful conversations with the employee's network.

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"Since going to GaggleAMP, we've seen a 60% increase in lead generation from link clicks on our social content shared in the Gaggle."

Brad Ford
Brad Ford
Social Media Manager

Demonstrate ROI

Analyze the Performance of Your Employee Advocacy Efforts

Be empowered to scale your employee advocacy program with real-time reporting and analytics. Track the performance of your employee advocacy efforts and tailor your program to do more of what works well for you and less of what doesn't.


Gamification and Rewards

Increase Employee Participation and Engagement with Gamification and Rewards

Gamification spurs a little friendly competition amongst your employees and increases participation in your employee advocacy efforts.

Share your leaderboard, acknowledge the team for their efforts, and run a few friendly competitions. Employees are rewarded points for completing activities that they can then redeem for rewards.


"I love how easy this product is to use and how much marketing budget we've been able to save
through social amplification and employee advocacy."

Rachel Foster
Rachel Foster
Digital Marketing Manager

Integrate With Your Favorite Platforms

GaggleAMP integrates with the best of the best in marketing automation, CRM, SSO, communications, email and so much more.


Because sometimes you just need to know!

Frequently Asked Questions About Employee Advocacy

What does it mean to be an employee advocate or to participate in an employee advocacy program?

Here's a look at the most commonly asked questions.

What is an employee advocacy platform?

An employee advocacy platform offers a way for social media marketers to get employees to share brand messages, content suggestions, company news, and more on social networks. These activities range from liking a social media post, sharing relevant content, following relevant people, and more. Strong employee advocacy tools are easy for both the Managers and Members to use while offering a wide range of activities for Managers to utilize for their marketing efforts.

Why is employee advocacy important?

Employee advocacy is a great way to make a brand’s voice more personable, authentic, and trustworthy through social media networks. People trust other people more than they trust brands or ads, so your brand messages and company content will have a greater reach and receive more engagement if they’re shared by your employees rather than your brand handles. Think of it as influencer marketing, but your employees are the influencers.

Why use employee advocacy software?

Many organizations try to run employee advocacy programs through email, Excel spreadsheets, or messaging platforms like Slack, but they are unable to measure the performance of their programs. An employee advocacy solution shows you how many Members carry out suggested activities, how much engagement the suggested posts receive, what their potential reach is, and more. Employee advocacy platforms are great engagement tools for your social media marketing efforts.

What does employee advocacy mean?

Employee advocacy, which is sometimes referred to as social advocacy, is the method of promoting a brand’s initiatives in a trusted way through people who work for the organization, typically on social media platforms. Employees can use their social media influence to share pre-approved content and engage with relevant social media posts to promote their brand.

What should you look for in an employee advocacy platform?

A great place to start is an employee advocacy platform that is effective, easy to use, and has a great support system behind it. For example, GaggleAMP has an amazing Customer Success team that builds customized strategies for clients and stays with them every step of the way to help them hit their goals. Furthermore, employee advocacy platforms often have gamification features for employee advocates, and internal communication capabilities to keep everyone in the loop.

How do I create an employee advocacy program?

To start an employee advocacy program, you’ll need to know the goals you want to achieve, have a social media presence in place, and have an idea of which employees your initial brand advocates will be. You’ll also want a consistent stream of content for employees to share and make content curation easy. Once these initial building blocks are in place, you can work with GaggleAMP’s team to help map out your strategy, and use the GaggleAMP employee advocacy platform to execute your plan.

How could you encourage employees to advocate for your brand on social media?

Through acknowledgment! The GaggleAMP employee advocacy platform has great gamification features to acknowledge your employee advocates while injecting some friendly competition into your efforts. Members who accrue the highest point totals in a given period of time can win awards that the Manager assigns, such as company-branded merchandise, gift cards, and more. This keeps Members motivated to participate longer, while Members who are not in your program will be intrigued and consider joining.

What are the benefits of employee advocacy?

Employee advocacy is a great way to extend your social media reach, boost engagement, and get your brand’s messages out to your target audience on social media in a much more authentic and personable way. We’ve seen many companies do all of these while boosting traffic to their website and increasing conversions for their campaigns.

Why should an employee be an advocate for their brand?

Employees might not know it right away, but they get a lot out of being employee advocates, including growing their social media presence, building their personal brands, and more. Being part of an employee advocacy program also helps them do their jobs. For example, a salesperson who practices social selling is more likely to hit their goals, while an HR person can practice social media recruitment and bring in top applicants.

Learn and Grow

Employee Advocacy Builds Better Outcomes

Launch a Program

Use this checklist for a successful employee advocacy launch. 

Getting Started With Employee Advocacy

When employees share your content, they unlock the full potential of their collective networks by increasing shares, reach, and engagement.

Case Study: Ricoh's Small but Strategic Launch

Learn how Ricoh's 3-month mini-pilot launch reached over 500K people and drove a 5x reach.