GaggleAMP is one of the first to help organizations reach their social media goals through what is now called employee advocacy, and we remain one of the few focused exclusively on doing so. Started in 2011, GaggleAMP was born out of an idea that came up in a job interview and, upon discovering no such amplification tool existed, our CEO developed it.
In 2010, Founder and CEO Glenn Gaudet interviewed for a CMO position with a large Fortune 500 company. The company had a problem - they wanted to increase their social reach and felt their social strategy could be doing more for them. Positioned with the question of how to make social media more effective, Gaudet said they should explore a technology that allowed them to expand their social reach by tapping into their best advocates - their employees.
Leaving the interview and feeling confident an offer was on the horizon, he did a quick search to find the names of the solutions that would solve the company's social media problem. Nothing existed...so he created it. And that is how GaggleAMP was born.
Partnering with co-founder Jason Nochlin in 2011, they created the first solution designed to amplify social messages on an employee's network. Today, GaggleAMP is dedicated to employee advocacy, leading the market in the number of sharable Activities available to employees. We've also made it easier for employees to submit employee-generated content to their Gaggle Managers, not only for internal discussions, but also for external amplification.
GaggleAMP strives to create a culture that is all-inclusive, sustains creative thinking, and encourages healthy discussions. Our employees are distributed worldwide, but that doesn't stop them from engaging with one another, attending events, sharing their work, and contributing to their personal development and growth with a variety of opportunities to learn new skills.