This is definitely the most common use case. Digital marketers are tasked with extending brand awareness and reaching new target audiences. Activating your employees to amplify your marketing campaigns is a no brainer. Tapping into your workforce’s network of connections opens up your brand to an entirely new audience that your corporate social accounts often miss.
Pay to play has taken over on social media(Sponsored Ads on Facebook, for example) and many brands are spending more than ever on paid promotion to achieve the same reach they had in years past. Advertising budgets are ballooning with no end in sight. Leveraging your employee networks essentially amounts to native advertising. Employee advocacy programs drive higher reach, click-through, and share rates than official brand pages or social ads.
For far too long there has been a top down approach to digital marketing. Tell me if this sounds familiar, when a new marketing campaign launches, content is published on the company website, ads are placed, posts go out on the official corporate channels and maybe a press release is distributed. Where’s the humanity in that? People don’t connect with brands, they connect with the people that make up the brand. Isn’t that really what a brand is, a collection of people? When you receive great customer service, are you connecting with a logo or a person? Your digital marketing should be thought of in the same way.
People prefer a personal connection and even more so people want to connect with someone like them not the CEO or a corporate spokesperson. Make it easy for them to connect with real people within your company.
Many organizations spend vast amounts of resources seeking out these “influencers” in their industry to work with them and incorporate them in their marketing plans. At GaggleAMP, we see influencer marketing a little differently. What if, instead of going and getting outside influencers, you nurtured and leveraged the influencers you have within your company? There is no doubt you have experts and leaders of their field right inside your own company. These are the people your audience is looking to engage with. Let them!
Easily engage your employees to help you achieve your business goals.
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