The costs of traditional cold calling and emailing continue to rise while their effectiveness falls. In 2015, Millennials overtook the majority representation of the workforce and by 2030 this hyper-connected, tech savvy generation will make up 75% of the workforce. The ability to connect with and meet prospects online has never easier. Where many go wrong is treating social networks like another sales channel. Today’s buyers don’t respond to well to direct outreach from a sales person. 77% of B2B buyers said they did not talk with a salesperson until after they had performed independent research. This statistic can seem a little discouraging. However, there’s opportunity if done right.
By changing the objective from selling to providing value, sales becomes less about sales, and more about education. When a salesperson shows dedication to providing useful information with no agenda, that can be turned into real value when leads become interested and want to know more about your company.
Your prospects are in a new generation that focuses on more than just a user experience. They’re looking to build a relationship with a company they choose to partner with. Old sales tactics such as cold calling and bulk emailing come off as impersonal and, frankly, dishonest. Users want to feel unique, and your advocates are able to develop those relationships more effectively, tending to each customer as needed.
Easily engage your employees to help you achieve your business goals.
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