Company loyalty is somewhat of a touchy subject these days. The days of getting a job and staying at one company for 20+ years seem to be long gone. Switching jobs every few years is the new norm and if you’ve spoken with any HR professional, hiring and onboarding new employees is a huge drain on resources.
A well managed successful employee advocacy program can help curb this issue. Involving employees in a Gaggle®, they see the bigger picture, providing them with a greater sense of ownership and belonging. A significant driver of employee satisfaction is how well employees understand the way their job connects to the organization’s success. Knowing that they can have a real impact on business success through their online sharing and activities fosters higher internal engagement.
A funny thing happens when employees are more involved in your marketing activities - not only do they start sharing content but they start consuming it as well. Being a member of a Gaggle is more than just sharing content with the outside world. Your employees will begin reading the news and articles they are sharing. They learn about the latest products and what’s happening in your industry. And, Gaggle Members start to understand the conversations being had around them and how they can provide meaningful insight to a conversation. These team members are truly engaged with the work and are gaining a whole new insight on how to approach their daily jobs.
Developing your talent pool is a time-consuming and often frustrating venture. There are many different avenues to pursue but most of them come with high costs and variable results when it comes to successful placement of long term employees.
However, the scope was also magnified hundreds of times due to the sheer volume of users on social media. So, how do you filter through this vast ocean to find the right candidates? This is where your employees can step in and assist.
According to studies, employee referrals have the highest applicant to hire conversion rate. Even more interesting is that only 7% of applicants are via employees, but this accounts for 40% of all new hire hires. By enlisting Gaggle Members to post your open positions on social media, you narrow the field. The best candidates in your talent pool are attracted by people they already know and from a network of others that have similar interests. As an added bonus, your employees will feel valued knowing they are helping build great teams within your organization.
Easily engage your employees to help you achieve your business goals.
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