How AI Is Learning From Your Employees

This checklist helps companies shape how AI understands their category by defining the real signals employees need to share publicly. It sets a clear standard for employee advocacy that influences AI-driven discovery, comparison, and trust before buyers ever reach your website.

What the checklist covers:

• Control how AI understands and explains your category
• Influence how AI compares vendors and surfaces trade-offs
• Build credibility through real implementation and outcome signals
• Establish a consistent point of view that reinforces authority